Melbourne, Australia

If you’re the type of coach that doesn’t lead by example — that is, you tell your clients to do one thing but you’re really doing another... then, this isn’t for you.

If you’re a fitness coach driven by your clients results and you’re tired and frustrated with all the bullsh*t inside the fitness industry...

The lies…

The deception...

And, the fraud…

Then, come a little closer. This letter is something you’re going to want to read in its entirety.

I’m about to share with you a revolutionary, new approach to building an online fitness movement in 2019 that fitness coaches just like you are using to break through the noise and build a business that matters.

If you want to:

You’re going to learn my five best kept secrets, personally developed from getting down in the muddy trenches, battle-testing, and building 350+ online fitness business from the ground up.

So, who am I? And what makes me qualified to show you all of this?

My name is Linh Trinh and I’m the CEO of The One Percent (the asian guy below)

We currently work with 200+ expert fitness coaches helping them build online fitness businesses that matter.

Much like you, I started from humble beginnings as a personal trainer in Melbourne, in 2007.

In 2014, after seven years in the industry and upskilling in many areas of body recomposition, strength and conditioning, I took my skills online in an attempt to forge a career out of nothing.

Over the next two years, I coached 300+ men online as well as training and educating 110 personal trainers in body recomposition, diet, and strength training.

It wasn’t all sunshine and rainbows.

I had no idea what online coaching was when I first started.

As a result, I did what most fitness coaches do when they try to grow their business:

I learnt how to get clients on demand using paid advertising.

I was getting five to six new online clients every single week, and quickly realised I needed to fix my online coaching systems because not all my clients were following through. As a result, they’d leave after only four to six weeks.

Why was this happening?

At first I didn’t know what was wrong...

I believed I needed to automate my online business to make ‘passive income’.

In fact, being so infatuated with this online internet marketing world I was sold into this idea that I could just simply market and sell my membership site, app, and training videos and the rest would take care of itself.

I came to a crossroads. Either I forget about this idea of building an automated online business or I needed to get down in the trenches and figure out what my online clients really needed to succeed.

I decided to choose the latter.

This led me to stumble upon and develop what I refer to as the ‘trifecta model’ to coaching clients, allowing me to leverage coaching and get my online clients life-changing results.

Since 2017, I’ve taken this model and refined and optimised it dozens of times to help over 350 fitness coaches just like you do the same.

Why don’t all fitness coaches build their businesses this way?

They forget to do whatever it takes to become driven by their clients results.

And, because they don’t get their clients results, they are unable to grow.

But, this is only the start of the problem inside the fitness industry. It gets a whole lot deeper.

Coach, it doesn’t take a rocket scientist to see what’s happening...

Everywhere you look, I’m sure you can see traces of the lies...

The smoke and mirrors...

And, the lack of integrity that is flooding the entire fitness industry.

Yet, over the past ten years, the number of weight loss products, services, gyms, and personal trainers has increased by 800%.

Why?

Is it because ketogenic diets don’t work?

Is it because weight training and cardio doesn’t work?

Is it because calorie deficits and restrictive diets don’t work.

No.

The cause of this epidemic is that we live in a society conditioned to believe that quick fixes work.

We live in a society where people have long forgotten that achieving goals in life is driven on the backbone of grit, persistence, and hard work.

Instead, our society has been conditioned to believe that there is ‘an easier way’.

And, in a desperate attempt to find something easier, they will stop every time they encounter an inevitable plateau. Sadly, they still find an excuse to stop and start back at square one on the next ‘magical solution’ they were sold.

Think about this for a second.

They stop because instead of being able to deal with and overcome their plateaus, obstacles, or problems, they find an excuse due to their ingrained belief that there is an easier way.

Sounds familiar, doesn’t it?

And, do you know who profits from all of this?

The companies making billions of dollars sold from supplements, products, gym memberships, e-books, training programs, pills, potions, creams, and the list goes on and on.

If you’re like me, you would have experienced this in your own life, whether directly related to your fitness and body composition goals, or in your business.

You and I both know that in order to live our fittest, healthiest, and most rewarding life, we must master and repeat the same old boring routines and habits in training, nutrition, and mindset. Every. Single. Day.

This is the key to any long term success.

It’s by no means a sexy message that the masses want to hear.

Yet somehow, my fitness coaches and I have found a way to market this message, change the fitness industry, and get paid handsomely for it...

We’ve found a way to lead our clients around the concept of hard work, self-discipline, and taking ownership of their bodies.

In fact, you’ll find hundreds of coaches inside The One Percent leading movements and coaching upwards of 50+ clients. Some of our seven-figure earners even go as far as 500+ clients.

How are they doing this and getting paid for it?

The more problems you solve — the more you get paid.

And seeing as the biggest epidemic that exists in the world right now is that people will stop when times get hard, my coaches and I build the environmental conditions for our clients to NOT stop and to keep going.

This, in turn, leads to better results for their clients.

And as they’re achieving such impossible results, the word spreads and more people want to know ‘the secret’.

It’s a simple concept really.

Build an amazing product that solves a big problem and you’ll get rewarded handsomely.

The biggest problem you will face as a fitness coach is being a symptom solver.

Most fitness coaches solve symptoms:

Which is why most clients leave after six weeks.

But, if you create a bigger vision for the people you wish to serve, you’ll create a community of raving fans who gather and rally around that vision.

You’ll increase the lifetime value of each client, maximising your revenue while serving your client on a deeper level.

In fact, most fitness coaches think that by setting up a client with a personalised program their client will actually do the work.

In theory, it sounds great — if the client actually does the work.

However, as you know, life gets in the way and the client either falls off the bandwagon, becomes demotivated, or comes up with another excuse as to why they couldn’t follow the program.

If you deconstruct where results come from you’ll understand that:

The key question to consider is, “How does my coaching program transform and shift someone’s identity such that they take the consistent action to get the results they’re after?”

I call this ‘building the environmental conditions’ for your clients to succeed. Something most coaches would never have experienced because they’ve never done it.

In an attempt to make the sale, I promised the world: 

You see yourself coaching, leading and inspiring hundreds, thousands, or tens of thousands of people.

You see yourself marketing a message that you’re proud of and that you stand by 110%.

You see yourself making a big change in the world and fighting against the ‘norm’ that we happen to see every single day inside the fitness industry — on our Instagram and Facebook feeds.

And, if that is you then I invite you to submit your application below and consider becoming one of us.

Because, you’ll be given:

If this is not enough to get you interested — I’m going to propose a scenario:

Submit your application. My enrolment director will reach out to see if you make a great fit. Should you be a suitable applicant, he’ll carefully craft your seven-figure roadmap and show you how you can take The One Path (the five pillars above) and apply it to your business.

You have literally nothing to lose by simply submitting your application.

I have two reasons for you:

If you do manage to get in, you’ll be proud to know that you’ll have everything you need to build a multiple seven-figure movement and be surrounded by the very brightest inside the health and fitness industry.

You’ve got everything to gain and nothing to lose by submitting an application.

Coach, before we part ways, I want you to consider this:

There are two ways to grow your business:

The first is what most fitness coaches are doing.

And the second is to take the path less travelled with The One Percent, which happens to be the best way to build your online fitness movement. But don’t ask me, ask them!

P.S. If you’re like me and you generally skip to the end, then I’m going to have to put my coach hat on and advise you do differently on this one...Why?  

Skipping the letter and reading a ‘P.S.’ won’t help you build a seven-figure online fitness movement. Trust me, you’ll receive greater benefits if you study the words up the top of this page closely. There are millions of dollars of lessons there for you.

P.P.S. Now, if you’ve read the letter and you’re ready to have a conversation on how you can take The One Path to build your online fitness movement, then submit your application below to receive your 30-minute tailored strategy. 

If you’re skeptical in submitting an application, I don’t blame you… you should be skeptical. There are plenty of people who will take your money and give you nothing in return.