🔥 Attention: ELITE HEALTH 
YOu're ABOUT TO UNCOVER THE 5 TRADE SECRETS Fitness Coaches Are Using To Build A Million Dollar Online Fitness Businesses In A Crowded aND Saturated Industry...
YOu're ABOUT TO UNCOVER THE 5 TRADE SECRETS Fitness Coaches Are Using To Build A Million Dollar Online Fitness Businesses In A Crowded and Saturated Industry...
Welcome To The Tale Of How Hundreds Of Fitness Coaches Are Opening Their Eyes To A New Way To Lead Online Fitness Movements And Coach 100+ Clients By Telling The Fucking Truth’ In A Cramped And Dirty Market. 
From The Desk of Linh Trinh
Melbourne, Australia
MARCH 2019
I am truly excited for you.

If you’re here, it’s not by chance or luck.

In fact, this letter you’re seeing right now is being shown to you because you may have been referred by an active member of our community.

Either way, I’m glad you’re here.

What I’m about to reveal has not only been the backbone of my own success:
  • Building a movement of 300+ fitness coaches
  • Making multiple millions of dollars over the past three years, and
  • Being able to work anywhere in the world with my lovely wife by my side.
But, it’s also been…
The Secret Weapon Behind My Coaches’ Movements
Take Kitty, for example. She has reached $172,000 in a month and built her online fitness business up to serve over 465 high-end, online clients every single month.
Guys like Nic and Anthony went from earning nothing to raking in over €1 million in 18 months, helping men all over France build stronger, leaner bodies. 
The same system has seen Ronnie create a multiple six-figure online coaching movement to help black American dads become better role models.
It’s also helped up-and-coming coaches like Dan Suckling grow quickly — from zero to $4,000 per week in just 12 weeks.
WARNING: Building Your Own Fitness Movement Won’t Be Easy
If you want to build an automated business where you sell stuff online but you’re not driven by the results of your clients, then this isn’t for you.

If you’re the type of coach that doesn’t lead by example — that is, you tell your clients to do one thing but you’re really doing another... then, this isn’t for you.

If you’re a fitness coach driven by your clients results and you’re tired and frustrated with all the bullsh*t inside the fitness industry...

The lies…

The deception...

And, the fraud…

Then, come a little closer. This letter is something you’re going to want to read in its entirety.

I’m about to share with you a revolutionary, new approach to building an online fitness movement in 2019 that fitness coaches just like you are using to break through the noise and build a business that matters.

If you want to:
  • Wake up every single day to lead hundreds of clients and see them truly bettering themselves,
  • Get paid what you’re worth and not worry about where next month’s paycheck is coming from, and
  • Work when you want and where you want — with the ability to impact thousands of people...
...Then keep reading.
You’re going to learn my five best kept secrets, personally developed from getting down in the muddy trenches, battle-testing, and building 350+ online fitness business from the ground up.

So, who am I? And what makes me qualified to show you all of this?

My name is Linh Trinh and I’m the CEO of The One Percent (the asian guy below)

We currently work with 200+ expert fitness coaches helping them build online fitness businesses that matter.

Much like you, I started from humble beginnings as a personal trainer in Melbourne, in 2007.

In 2014, after seven years in the industry and upskilling in many areas of body recomposition, strength and conditioning, I took my skills online in an attempt to forge a career out of nothing.

Over the next two years, I coached 300+ men online as well as training and educating 110 personal trainers in body recomposition, diet, and strength training.

It wasn’t all sunshine and rainbows.

I had no idea what online coaching was when I first started.

As a result, I did what most fitness coaches do when they try to grow their business:
  • Create a 12 week online transformation program
  • Post selfies and half-flexing pictures of biceps on Instagram
  • Post my food diary for everyone to see
  • Post content on Facebook
  • And, hope that clients would come to me.
It wasn’t until the end of 2014 that my big break came:

I learnt how to get clients on demand using paid advertising.

I was getting five to six new online clients every single week, and quickly realised I needed to fix my online coaching systems because not all my clients were following through. As a result, they’d leave after only four to six weeks.

Why was this happening?

At first I didn’t know what was wrong...

I believed I needed to automate my online business to make ‘passive income’.

In fact, being so infatuated with this online internet marketing world I was sold into this idea that I could just simply market and sell my membership site, app, and training videos and the rest would take care of itself.

Boy, was I wrong!

I came to a crossroads. Either I forget about this idea of building an automated online business or I needed to get down in the trenches and figure out what my online clients really needed to succeed.

I decided to choose the latter.

This led me to stumble upon and develop what I refer to as the ‘trifecta model’ to coaching clients, allowing me to leverage coaching and get my online clients life-changing results.

Since 2017, I’ve taken this model and refined and optimised it dozens of times to help over 350 fitness coaches just like you do the same.

Why don’t all fitness coaches build their businesses this way?
Most Fitness Coaches Don’t Really Care About Their Clients’ Results
Just like I once did, most online fitness coaches are searching for an automated online system that simply doesn’t exist. 

They forget to do whatever it takes to become driven by their clients results.

And, because they don’t get their clients results, they are unable to grow.

But, this is only the start of the problem inside the fitness industry. It gets a whole lot deeper.

Coach, it doesn’t take a rocket scientist to see what’s happening...

Everywhere you look, I’m sure you can see traces of the lies...

The smoke and mirrors...

And, the lack of integrity that is flooding the entire fitness industry.
  • Every day, you’ll see a workout program being promoted by a celebrity — that they haven’t even tried themselves! 
  • Every day, you’ll see a so-called entrepreneur create the next ‘detox tea’ that’s shipped from China and then sent directly to their customers without even testing the ingredients.
  • Every day, you’ll see thousands of pictures posted on Instagram from fitness influencers showing off their favourite supplements... When we all know what they really take.
But, this is only the beginning of the problem. 
There’s A Global Epidemic Running Rampant In Our Society
It’s said that, “By 2030, 86.3% of adults will be overweight and 51.1% obese.”

Yet, over the past ten years, the number of weight loss products, services, gyms, and personal trainers has increased by 800%.


Is it because ketogenic diets don’t work?

Is it because weight training and cardio doesn’t work?

Is it because calorie deficits and restrictive diets don’t work.


The cause of this epidemic is that we live in a society conditioned to believe that quick fixes work.

We live in a society where people have long forgotten that achieving goals in life is driven on the backbone of grit, persistence, and hard work.

Instead, our society has been conditioned to believe that there is ‘an easier way’.

And, in a desperate attempt to find something easier, they will stop every time they encounter an inevitable plateau. Sadly, they still find an excuse to stop and start back at square one on the next ‘magical solution’ they were sold.

Think about this for a second.
The Reason Why People Fail Is Because They Stop
The reason for any failure is that people stop taking the necessary action because they don’t know how to overcome their problems.

They stop because instead of being able to deal with and overcome their plateaus, obstacles, or problems, they find an excuse due to their ingrained belief that there is an easier way.

Sounds familiar, doesn’t it?

And, do you know who profits from all of this?

The companies making billions of dollars sold from supplements, products, gym memberships, e-books, training programs, pills, potions, creams, and the list goes on and on.

If you’re like me, you would have experienced this in your own life, whether directly related to your fitness and body composition goals, or in your business.

You and I both know that in order to live our fittest, healthiest, and most rewarding life, we must master and repeat the same old boring routines and habits in training, nutrition, and mindset. Every. Single. Day.

This is the key to any long term success.

It’s by no means a sexy message that the masses want to hear.

Yet somehow, my fitness coaches and I have found a way to market this message, change the fitness industry, and get paid handsomely for it...

We’ve found a way to lead our clients around the concept of hard work, self-discipline, and taking ownership of their bodies.

In fact, you’ll find hundreds of coaches inside The One Percent leading movements and coaching upwards of 50+ clients. Some of our seven-figure earners even go as far as 500+ clients.

How are they doing this and getting paid for it?
Build The Environmental Conditions To Get Your Clients Results
Business comes down to a game of problem solving.

The more problems you solve — the more you get paid.

And seeing as the biggest epidemic that exists in the world right now is that people will stop when times get hard, my coaches and I build the environmental conditions for our clients to NOT stop and to keep going.

This, in turn, leads to better results for their clients.

And as they’re achieving such impossible results, the word spreads and more people want to know ‘the secret’.

It’s a simple concept really.

Build an amazing product that solves a big problem and you’ll get rewarded handsomely.
These Are The 5 Pillars Of A Sustainable Online Coaching Business
In fact, I’ve boiled this whole process down to a five pillar process I call The One Path.

These are my trade secrets I have spent three years mastering and developing under the mentorship of some of the brightest minds in the personal development and business industry.

Names you are no doubt familiar with — Tony Robbins, Jay Abraham, and Russell Brunson. I have invested hundreds of thousands of dollars to learn and gather this information.

Furthermore, I’ve spent well over a million dollars in developing and simplifying this process so that every coach that wants to lead their own online fitness movement can easily replicate this process and use it to accelerate their business growth.
Pillar #1: Create a bigger VISION for the people you wish to serve
“Without a vision most people will perish.”

The biggest problem you will face as a fitness coach is being a symptom solver.

Most fitness coaches solve symptoms:
  • They help clients lose weight
  • They help clients tone up
  • They help clients build muscle
And, once you solve that symptom, there’s actually no reason for them to stay or purchase from you ever again. 

Which is why most clients leave after six weeks.

But, if you create a bigger vision for the people you wish to serve, you’ll create a community of raving fans who gather and rally around that vision.

You’ll increase the lifetime value of each client, maximising your revenue while serving your client on a deeper level.
Pillar #2: Results Matter
Most fitness coaches fail at this. 

In fact, most fitness coaches think that by setting up a client with a personalised program their client will actually do the work.

In theory, it sounds great — if the client actually does the work.

However, as you know, life gets in the way and the client either falls off the bandwagon, becomes demotivated, or comes up with another excuse as to why they couldn’t follow the program.

If you deconstruct where results come from you’ll understand that:
  • Results are simply the byproduct of taking the right action
  • The right action (or should I say consistent action) is called habits
  • Habits are formed based on who someone thinks he or she is — their identity
Therefore, if you change someone's identity, you change their results.

The key question to consider is, “How does my coaching program transform and shift someone’s identity such that they take the consistent action to get the results they’re after?”

I call this ‘building the environmental conditions’ for your clients to succeed. Something most coaches would never have experienced because they’ve never done it.
Pillar #3: Market Your Message 
Or should I say, build an automated marketing system that allows you to market your movement.

You see, if you’re like most coaches, you’re getting clients the wrong way.

There’s a high chance that right now, you’re putting out content.

You get a few likes.

But it never converts to any form of consistent clients.

Or maybe you do get some clients, but they’re the wrong kind.

They’re not your ideal ones that you want to work with...

Why is this?

Because Instagram, Facebook, and YouTube are already saturated with fitness information and nobody cares about your five-minute video on why macros count.

Instead, the coaches inside The One Percent build a marketing system that allows them to put their message in front of the right people.

By doing so, they strategically pull their ideal clients in.

Q. Where’s the best place to set up a new hamburger store?

A. Wherever you find the hungriest people.
Pillar #4 : Close on commitment
For a long time, I closed on features and benefits. 

In an attempt to make the sale, I promised the world: 
  • I promised my prospects that I would check in daily 
  • That it would be easy and I would motivate them to train and workout
  • That they’d have everything they’d need
And whilst making the sale, in the short term it brought me some instant gratification…

But, it came back to bite me in the ass when my client left after only two weeks — emailing to ask for a refund.


I educate every client through the journey and show them it’s going to be hard.

I close on commitment.

I get less drop-offs and increase the lifetime value of each client — while increasing the RESULTS of my program (to then put back into my marketing to create more desire for the movement).
Pillar #5 : Build internal systems to support growth
Without systems, you simply have a job.

This last step took 18 months to discover as I poured a six-figure investment into finding the right mentors to show me the way.

If you make it to this point in your business and your problem is scaling, then “Congratulations”! You’ve surpassed 99% of the struggling online fitness coaches who make less than $1,000 a month.

The only way to remove yourself from being a slave to your business and prevent burn out is to strategically create duplicable and repeated processes and systems that you can delegate.

Doing this, you’ll be able to build a seven-figure online coaching movement that practically grows itself.

Every single coach that has invested with me inside The One Percent is given these exact systems for marketing, sales, delivery, onboarding, numbers and tracking so that they’re able to delegate these processes when they’re ready.

So coach, where does that leave you?
Are You Ready To Lead, Inspire And Connect? 
If you’ve read this far, then it’s fair to say this has resonated with you and you see yourself leading a seven-figure online fitness movement.

You see yourself coaching, leading and inspiring hundreds, thousands, or tens of thousands of people.

You see yourself marketing a message that you’re proud of and that you stand by 110%.

You see yourself making a big change in the world and fighting against the ‘norm’ that we happen to see every single day inside the fitness industry — on our Instagram and Facebook feeds.

And, if that is you then I invite you to submit your application below and consider becoming one of us.

Because, you’ll be given:
  • The keys to build your online fitness movement the way you know how. 
  • A step-by-step roadmap system to take your message that you believe in and bring it out to the marketplace with certainty and conviction.
  • Proven templates and swipe files for marketing, sales, delivery, and scaling — so you don’t have to spend $50,000 and five years trying to figure it all out by yourself.
  • You’ll be surrounded by the very best fitness leaders who live and lead their movements with integrity and who are exactly where you want to be.
  • Access to my team to train you in all areas of leadership and business to ensure that you become elite at advertising, marketing, sales, and automation — only the cream rise to the top and the best survive.
You will find yourself growing, expanding, and producing more work in 12 weeks than you could ever have done alone in 12 months as your capacity to focus and execute increases.

If this is not enough to get you interestedI’m going to propose a scenario:

Submit your application. My enrolment director will reach out to see if you make a great fit. Should you be a suitable applicant, he’ll carefully craft your seven-figure roadmap and show you how you can take The One Path (the five pillars above) and apply it to your business.

You have literally nothing to lose by simply submitting your application.
Now, you’re probably thinking… Why would I do this?
I have two reasons for you:
  • I feel like it’s my duty to get this message out to the world. The more fitness leaders that hear this message, the more chance we have at turning around the fitness industry. And, if I can have some sort of success inside your journey by helping you get started, I know good karma will come my way.
  • Should you feel like The One Percent is the best way to move forward — which I wholeheartedly believe it is, if you meet our prerequisites — then you and I get to work together to see how we can help build your movement and impact thousands.
If that sounds good to you, submit your application for consideration below.
I’m going to be frank, The One Percent is not for most.
We turn down 85% of applicants simply because it takes a certain kind of coach to lead this movement.

If you do manage to get in, you’ll be proud to know that you’ll have everything you need to build a multiple seven-figure movement and be surrounded by the very brightest inside the health and fitness industry.

You’ve got everything to gain and nothing to lose by submitting an application.

Coach, before we part ways, I want you to consider this:

There are two ways to grow your business:

The first is what most fitness coaches are doing.

And the second is to take the path less travelled with The One Percent, which happens to be the best way to build your online fitness movement. But don’t ask me, ask them!
If you want to be one of us, here’s your chance to submit an application for consideration.
Who knows? This time next year, you could be one of the case studies below, building your very own online fitness movement and dominating as a top online fitness leader and coach.
P.S. If you’re like me and you generally skip to the end, then I’m going to have to put my coach hat on and advise you do differently on this one...Why?  

Skipping the letter and reading a ‘P.S.’ won’t help you build a seven-figure online fitness movement. Trust me, you’ll receive greater benefits if you study the words up the top of this page closely. There are millions of dollars of lessons there for you.

P.P.S. Now, if you’ve read the letter and you’re ready to have a conversation on how you can take The One Path to build your online fitness movement, then submit your application below to receive your 30-minute tailored strategy. 
If you’re skeptical in submitting an application, I don’t blame you… you should be skeptical. There are plenty of people who will take your money and give you nothing in return.

Don’t listen to me… Listen to these coaches who are just like you getting these types of results every single day in our community.